Google's Penalty for Exact Match Domains

Posted on Saturday, September 29, 2012


Few months' back I read about the "exact-match" domains now becomes reality. Yesterday Matt Cutts tweeted that Google will rolling out a small change in Algorithm regarding low quality domains who uses exact-match keywords and are showing up in search results.



What is Exact Match Domains?
Exact match domains are domains which match exactly to the search query. We can take a example like www.priceofmobiles.com. The main concern for the search engine prospective is that they like to give results which users are looking for.  Google is improving their algorithm with new updates like Panda and Penguin.

Improvement is better for online industry and what Google is doing is best but sometime hurt the website owners. Few of the companies who have Exact Match domains which may be get effect from this. It will be heart breaking for them because they are doing business from years. Still it is good move for search engine like Google.

Article is written by Jigar Gondalia.

No comments: